Most low-earning coaches don’t have a marketing problem.
They have a value and identity problem.

They quietly believe:

• “If I just get fully booked with 1:1, then I’ll feel successful.”
• “I need more followers, more content, more leads.”
• “I can’t raise my prices until I’m ‘proven’ and booked out.”

So they:

• Stack their schedule with as many 1:1 calls as possible.
• Live on social media, constantly making content to keep the pipeline warm.
• Say yes to misaligned clients because “it’s money.”
• Push their nervous system way past its limit… for very average income.

They’re not running a business.
They’re running themselves into the ground.

And here’s the punchline:
Even when they do fill their roster, they still feel underpaid, resentful, and trapped.

Why?

Because the problem was never “not enough clients.”
The problem was not enough value.

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You Don’t Need More Clients. You Need More Value.

When I say “more value,” I don’t mean:

• More calls
• More Voxer access
• More modules
• More busywork

I mean: more transformation.

Most coaches are selling effort, access, and time…
instead of selling transformation, outcomes, and identity shifts.

So they charge by the hour, by the call, or by “support level” — and inevitably hit a ceiling.

Here’s what low internal value looks like in a coaching business:

• Charging $1,500 for a result that could easily command $10,000+
• Overstuffed offers to “justify” prices: extra calls, extra support, extra you
• Feeling guilty when you think about raising your rates
• Needing a huge roster of clients just to meet your basic income goals

And here’s the truth that stings a little:

If you secretly see yourself as “just another coach,”
you’ll price like “just another coach.”

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The Real Goal: 10 to 15 High-Value Clients, Not 100 Low-Paying Ones

Imagine this instead:

• You run a deeply transformative coaching container that changes the trajectory of your clients’ lives or businesses.
• You charge 10x what you’re charging now — and your clients feel lucky to pay it.
• You only work with ~10 clients per quarter… and you’re fully resourced and present for every single one.

That’s not a fantasy.
That’s what becomes available when you raise your internal value first, then raise your prices from that place.

It looks like:

• 3 calls in a day instead of 8.
• Space to think, create, and innovate.
• Clients who show up committed, prepared, and ready to do the work.
• A calendar that supports your nervous system, not attacks it.

This isn’t about “charging more just because.”
It’s about becoming the coach whose work genuinely warrants premium investment — and whose identity can hold that level.

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The Real Reason You’re Underpricing

Most coaches are not underpricing because:

• “The market is saturated”
• “People can’t afford it”
• “My audience is small”

They’re underpricing because their internal value settings are turned down.

Deep down, there’s an identity running the show that whispers:

• “I don’t know if I’m really that good.”
• “What if someone pays and doesn’t get results?”
• “Who am I to charge that?”
• “If I charge more, I have to give them everything.”

So they keep their prices “safe” and try to make up the difference with:

• Volume
• Hustle
• Hyper-availability

The result?

They build a business that proves their low internal value right.

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Raise Your Settings. Raise Your Prices.

If you want to earn more and work less, you don’t start with your calendar.
You start with your settings.

You have to raise your:

• Possibility setting: “It’s possible for me to charge premium rates.”
• Deservability setting: “I deserve to be well paid for the transformation I facilitate.”
• Desirability setting: “Dream clients want this level of work and want it from me.”
• Capability setting: “I can deliver results at a high level without overworking.”
• Capacity setting: “My nervous system can hold more money, more visibility, more leadership.”
• Quality setting: “I only sell work I stand behind at the highest standard.”

When these settings go up, something important happens:

You stop trying to convince people to buy “more of you.”
You start inviting the right people into deeper, more powerful experiences.

Your prices rise.
Your hours drop.
Your impact sharpens.

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This Is Where I Come In

ou don’t get here by forcing yourself to “just charge more.”

You get here by engineering a new internal self image/identity. One whose internal value matches the business you want.

This is where my work comes in. I don’t teach coaches to build an offer based on what the market says will sell and then justify raising their rates later.

I help you reverse engineer success starting with you.

We begin by getting crystal clear on the business you actually want to run, not the one you’ve been told you “should” build.

The hours you want to work.

The income you want to earn.

The soft, luxurious way you want to deliver results.

The kind of clients you’d leap out of bed excited to serve.

Then we build the internal architecture — the self image and internal value system required to hold and sustain that vision.

Because when your internal settings rise to match the level of business and lifestyle you truly desire, everything else — your marketing, your sales, your creativity, your delivery — clicks into alignment.

That’s when growth feels inevitable, not forced.

We locate the identity that’s quietly capping your prices and overfilling your calendar.

We rewire your Internal Value System so you actually see and esteem your real value.

We design offers and pricing that reflect the depth of transformation you’re capable of — not the fear you’re currently operating from.

So instead of chasing more clients, more content, more calls…

you build a high-value, low-volume, deeply transformative coaching business.

You don’t need 50 clients a month.

You need 10 clients a quarter at a level that honors the real value of your work.

If you’re ready to stop underpricing, stop overworking, and start operating from your true internal value, this is where our work begins.

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If you’re done tolerating “good enough” in your business and you’re ready to start performing like the leader your next level requires, this is your next move.

You don’t need more tactics.
You need more internal value.

The Value Identity Assessment is where we strip away the noise, expose the identity that’s been running your sales, leadership, and income results, and recalibrate it to match the business you actually want to build.

You’ll walk away with ruthless clarity, a diagnosis of the exact internal conflicts capping your performance, and a custom roadmap for becoming the entrepreneur whose value is never in question, in any room, on any sales call, at any level.

If you’re ready for quantum jumps instead of incremental gains, click here to book your Value Identity Assessment now.