I
A
identity
ENGINEERING
For Ambitious Women
VALUE is an Inside Job FIRST
The Work We Do
Our work is simple:
We help ambitious men and women engineer the subconscious identity required to achieve the future they already know they’re capable of.
This is not mindset coaching.
Not healing.
Not therapy.
Not performance training.
Not motivational hype.
Identity Engineering is the deep internal work that ensures:
• Your subconscious no longer resists the level you’re stepping into
• You feel like the person who belongs in the rooms you enter
• You stop overworking to “earn” what you already deserve
• Success feels stable, not fragile
• You no longer wobble emotionally when something big happens
• You feel internally anchored in the identity your future requires
Your identity becomes the engine, not the obstacle.
What Makes Identity Engineering Different
Identity Engineering works at the level beneath all three.
It reconfigures:
• Your self-concept
• Your subconscious "proof" systems
• Your internal perception of capability
• The qualities you embody automatically
• Your nervous system response to growth, receiving & expansion
• Your relationship with power, visibility, success, and self-trust
• Your internal expectation of what “someone like me” gets to have.
When identity changes, everything else falls into place.
That’s why my clients move faster with little to no stress. And why results feel permanent instead of temporary.
Our Philosophy: The Mirror Effect
When you feel calm and safe within yourself, life mirrors that safety back.
When you carry unresolved fears, over-functioning patterns, or emotional guardedness, you attract experiences that confirm those beliefs.
You’re never being rejected, you’re simply being reflected.
This is why deep change doesn’t come from forcing new behavior.
It comes from updating the internal mirror, the subconscious identity that determines who you believe you are, what you deserve, and how safe success and love feel.
When you feel calm and safe within yourself, life mirrors that safety back.
When you carry unresolved fears, over-functioning patterns, or emotional guardedness, you attract experiences that confirm those beliefs.
You’re never being rejected, you’re simply being reflected.
This is why deep change doesn’t come from forcing new behavior.
It comes from updating the internal mirror, the subconscious identity that determines who you believe you are, what you deserve, and how safe success and love feel.
Who This Work Is For
Identity Engineering is built for the man or woman who:
• Already has momentum
• Already has proof they're capable
• Already knows they are meant for more
• Already has a vision, a direction, a future in mind
• Already has standards and self-awareness
• Already plays at a high level in one or more areas of his/her life
But feels a subtle inner hesitation, tension, or mismatch between who they are now and who their future requires them to be.
She doesn’t need saving.
He doesn’t need motivation.
He doesn’t need a pep talk.
They need an update to their internal value settings.
Working with Anabell
has been an amazing life changing experience.
It has been the greatest investment I have made in myself.
— cristina, private client
“Anabell's coaching has propelled me towards the life I've always dreamed of."
— Ashley, Harvard Graduate & Dentist
“Where do I start, Anabell is the best. After working through my mindset beliefs I was able to identify positive belief systems to create a different perspective.”
— Dr Williams, Private Client
“Where do I start, Anabell is the best. After working through my mindset beliefs I was able to identify positive belief systems to create a different perspective.”
— Cristina, Banker, Private Client
what happens inside identity engineering
Identity Recognition
We uncover the identity you’re currently operating from and the one you’re trying to step into. The destination determines the drive and driver needed.
Subconscious Reorganization
We identify and reorganize the negative personality traits your subconscious is still identifying with. These are keeping you from achieving your goals. Turning down the volume on these traits allows the positive traits to be utilized exclusively.
We identify and reorganize the negative personality traits your subconscious is still identifying with. These are keeping you from achieving your goals. Turning down the volume on these traits allows the positive traits to be utilized exclusively.
Quality Installation
We install the qualities you need to achieve your next-level career goal. Consistency, resilience, energized focus, intelligent, independent. Even handsome or beautiful! New goals require a new identity, because you cannot reach a higher level while operating from an outdated one. The subconscious responds to instructions and that's the language I'm fully fluent in.
We install the qualities you need to achieve your next-level career goal. Consistency, resilience, energized focus, intelligent, independent. Even handsome or beautiful! New goals require a new identity, because you cannot reach a higher level while operating from an outdated one. The subconscious responds to instructions and that's the language I'm fully fluent in.
Identity Reinforcement
We make sure your new identity is integrated, untriggered by the past, grounded in the lessons learned, and fully resourced for how you will respond in the future. Your new thoughts, feelings and actions are automatic and based on the updated version. We're not done until it's natural and easy.
This is precise, effective, high-level internal work.
It’s designed for leaders who don’t want to spend years “working on themselves.”
They have businesses to grow and people to lead and want the internal upgrade now.
YOU SHOULD KNOW
Identity shapes everything.
Your subconscious identity determines what feels possible. It drives your decisions before you ever “choose.” And it quietly controls the results you allow yourself to have.
Success collapses without a healthy self concept.
You can hit a goal through discipline, but you can’t sustain it. A shaky identity makes achievement feel fragile. A solid one makes your future feel inevitable.
Imposter syndrome is identity lag, not insecurity.
You aren’t doubting yourself, your subconscious is just behind. When identity catches up, the doubt disappears. You rise into the leader you already are.
Low self-concept is learned, not permanent.
It comes from old proof, old roles, and old emotional patterns. It shows up as hesitation, overthinking, or feeling “not ready.” And it can be rebuilt faster than you think.
Big futures require big identities.
Your vision isn’t the problem, your identity capacity is. When your subconscious believes you are “the person who does that,” your actions, confidence, and results align effortlessly.
Identity engineering creates permanent change.
Not mindset shifts. Not hype. Not temporary motivation. This is foundational restructuring of who you know you are. And once that changes, your entire life elevates with it.
I've worked with a lot of coaches.
ANABELL is in a class all her own
The precision, the personalization and the speed at which this work transformed me was mind blowing.
— ILDIKO, RESEARCH SCIENTIST
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to identity is as follows, and you can expect a standard of excellence, communication, and cooperation.
Q. What exactly is Identity Engineering?
Identity Engineering is a private, premium process that reorganizes your subconscious identity so your self-concept matches the life you are building. It is not therapy, mindset coaching, or emotional healing. It is identity-level transformation that creates permanent internal alignment and big external results.
Q. How is this different from mindset or self-help programs?
Mindset teaches you how to think differently. Identity Engineering changes who you are at the subconscious level. Your thoughts, emotions, and behaviors naturally and automatically shift because your identity shifts. Effortlessly. This is why results are faster, deeper, and more stable.
Q. Who is this work best suited for?
Identity Engineering is for ambitious people with big dreams who already have momentum, goals, and capability, but feel an internal disconnect between who they are now and who their next level requires them to be.
It's not for beginners, crisis, or people seeking emotional rescue.
It is for men andwomen who want calibration, not coping.
Q. What problems does Identity Engineering solve?
It resolves identity lag, imposter syndrome, low self-concept, internal hesitation, emotional wobble, capacity collapse, sabotage before success, and the rubber-band effect of rising then slipping backwards. It helps you feel like the person your goals require, so your growth becomes effortless.
Q. What results can I expect?
You will feel internal certainty, emotional stability, high self esteem, and clear identity alignment. Confidence becomes natural instead of performed. Your actions become decisive instead of hesitant. Your success becomes sustainable instead of fragile. You rise without internal resistance.
Q. Do we work on past experiences or trauma?
We work on the subconscious identity structures (personal qualities and capacities) that formed around past experiences, not the experiences themselves. This is not trauma recovery work. It is identity reorganization, which makes your nervous system feel safer, clearer, and more grounded without needing to revisit pain.
This is the future of transformation, a pioneering approach built for those who want to be ahead of the curve. Getting in now means stepping into a level of clarity, confidence, and emotional mastery most people will not discover for years.