Making more money DOESN'T mean more work.
The Story Behind My Work
There’s a moment I’ve seen in every ambitious person I’ve worked with, and I’ve lived it myself.
You reach a level of success that used to feel impossible.
A bigger career.
A healthier body.
A higher income.
A new relationship.
A more powerful version of you.
From the outside, everyone believes you’re thriving.
But on the inside, something feels slightly misaligned, like the life you’re living is one step ahead of the person you feel like.
Most people call this imposter syndrome.
I call it an identity lag.
Your subconscious is still loyal to an older version of you, even as your life moves forward.
And you can feel the gap.
You rise, but don’t feel risen.
You succeed, but don’t feel successful.
You show up, but don’t feel like the person who owns the room yet.
For years, I tried to close that gap the same way everyone else does:
More discipline.
More self-talk.
More strategy.
More effort.
More material things.
But no amount of pushing could give me the internal confidence or self identity that matched the life I wanted to build.
That’s when everything changed.
I discovered Identity Engineering (rooted in advanced subconscious modalities, the Self-Concept Model, Core Transformation, and identity restructuring work).
I used it on myself first.
Then with clients.
The ripple effects were undeniable.
People stopped self-doubting.
Stopped second-guessing.
Stopped shrinking.
Stopped sabotaging.
Stopped rehearsing failure in their nervous systems.
And they started rising into the identity they always sensed was there, but couldn’t access.
I became the person who helps powerful people calibrate to their next identity, not through pressure or performance, but through subconscious reorganization.
That's my story.
And it is the foundation of everything I do now.
“This is a core learning process that has shifted my life forever."
— gabriela, private client
“What you learn from Anabell is like the missing piece to what is being taught today.”
— justina, private client
My Style
If you’re looking for a cheerleader or a therapist, I’m not your facilitator. But if you’re a high-achieving individual who's ready to lead with the same strength, clarity, and standards you hold everywhere else in your life, you’re in the right place.
My Belief
I believe big lives require big identities.
Most people don’t need more information.
They need a strong self identity that allows them to actually use and share their knowledge and expertise.
You don’t need more motivation.
You already know what to do thanks to AI and Youtube university.
What you need is a subconscious identity that matches your income goals.
You can't fake confidence.
The world is way too smart now.
You need to become the man or woman who actually feels like they can accomplish the life they're building.
And you absolutely don’t need another coach telling you to “work harder.”
You need someone who knows how to rewire the internal self image beneath your success so everything becomes easier, faster, and more stable.
This is where I come in.
My Clients
I work with coaches who:
• Are already successful, but want to feel like the leader their dream career requires
• Move quickly and think big, but feel like something inside them hasn’t caught up
• Have experienced a success or two that should’ve felt good… but didn’t feel like “them” yet
• Are ready for a deeper, identity-level shift that makes money and time freedom easier, stable, and calm
• Want to connect with clients and their industry with internal certainty instead of self-doubt
If you’re building a big business, your identity must match your ambition. If you feel the gap… you’re in the right place.
BEHIND
the Work
I'm anabell — no nickname or middle name. i love jesus, cuddling with my 3 daughters and cooking a great meal with a crisp glass of sauvignon Blanc in hand.
Like me, the leaders I work with are not here to play. They’re not looking to be told to "just love themselves more." They’ve read the books. They’ve journaled. They've prayed. They’ve manifested. They’ve even settled, rationalized, and over-functioned in careers that didn’t match their worth.
They’re done with that. I work with leaders who are finally ready to break free from the old stories, beliefs, and limits that have kept them small. It's time to finally go big.
A
I
“The skills and tools I gained from this work brought instant results in my personal and professional life.
By far the best investment and self-care gift I could give myself. ”
— rocio, private client
what I'm known for
high value creation
weekend indulgence
oysters
KNOWN TO SPLURGE ON
celine
MY FAVORITE
PLACE TO HOLIDAY
poolside
ALWAYS ORDER ME A
DiRTY MARTINI
ENTIRELY UNDERRATED
library books
You don’t need more strategies. You need to stop operating from outdated programs. Because when you know your value, your presence does the work.