I

A

identity
ENGINEERING
For Ambitious Women

identity
ENGINEERING
For Ambitious Women

The Work We Do

Our work is simple:
We help successful women engineer the subconscious identity required to achieve the future they already know they’re capable of.

This is not mindset coaching.
Not healing.
Not therapy.
Not performance training.
Not motivational hype.

Identity Engineering is the deep internal work that ensures:

• Your subconscious no longer resists the level you’re stepping into
• You feel like the woman who belongs in the rooms you enter
• You stop overworking to “earn” what you already deserve
• Success feels stable, not fragile
• You no longer wobble emotionally when something big happens
• You feel internally anchored in the identity your future requires

Your identity becomes the engine, not the obstacle.



What Makes Identity Engineering Different

Most transformation tools work at the level of thought, emotion, or behavior.

Identity Engineering works at the level beneath all three.

It reconfigures:
• Your self-concept
• Your subconscious proof systems
• Your internal perception of capability
• The qualities you embody automatically
• Your nervous system response to expansion
• Your relationship with power, visibility, success, and self-trust
• Your internal expectation of what “someone like me” gets to have.

When identity changes, everything else falls into place.
That’s why my clients move faster with less stress.
And why results feel permanent instead of fragile.

Our Philosophy: The Mirror Effect

Everything in your life, especially your relationships, is a mirror of how your subconscious sees you. 

When you feel calm and safe within yourself, life mirrors that safety back.
When you carry unresolved fears, over-functioning patterns, or emotional guardedness, you attract experiences that confirm those beliefs.

You’re never being rejected, you’re simply being reflected.

This is why deep change doesn’t come from forcing new behavior.
It comes from updating the internal mirror, the subconscious identity that determines who you believe you are, what you deserve, and how safe love feels.

Everything in your life, especially your relationships, is a mirror of how your subconscious sees you.

When you feel calm and safe within yourself, life mirrors that safety back.
When you carry unresolved fears, over-functioning patterns, or emotional guardedness, you attract experiences that confirm those beliefs.

You’re never being rejected, you’re simply being reflected.

This is why deep change doesn’t come from forcing new behavior.
It comes from updating the internal mirror, the subconscious identity that determines who you believe you are, what you deserve, and how safe love feels.

Who This Work Is For

Identity Engineering is built for the woman who:

• Already has momentum
• Already has proof she’s capable
• Already knows she is meant for more
• Already has a vision, a direction, a future in mind
• Already has standards and self-awareness
• Already plays at a high level in one or more areas of her life

But feels a subtle inner hesitation, tension, or mismatch between who she is now and who her future requires her to be.

She doesn’t need saving.
She doesn’t need motivation.
She doesn’t need a pep talk.

She needs identity calibration.

Working with Anabell

has been an amazing life changing experience.

It has been the greatest investment I have made in myself.

— cristina, private client

THOUGHTS ON OUR EXPERIENCE

“We truly couldn't have dreamed of a better experience — every tiny detail was considered; every request mattered.”

— Jen & Aaron, Past Clients

“What we most appreciated about Roselyn and her team was their communication — quick, responsive, kind, and professional!”

— Jefrey & Darren, Past Clients

what happens inside identity engineering

Identity Recognition

We uncover the identity you’re currently operating from and the one you’re trying to step into.

Identity Gap Mapping

We identify what’s causing tension, imposter syndrome, stagnation, emotional doubt, sabotage or constant setbacks. 

Subconscious Reorganization

We release outdated identity structures, failed identity imprints, and old subconscious proof systems.

Quality Installation

We install the qualities your next identity needs so you feel right at home at your next level.  Think, patience, wealthy and vulnerable.

Identity Reinforcement

We make sure your new identity is integrated, untriggered by the past, grounded in the lessons learned, and fully resourced for how you will respond in the future.

This is precise, gentle, high-level work.

It’s designed for women who don’t want to spend years “working on themselves.”

They want the internal upgrade now.

YOU SHOULD KNOW

Identity shapes everything.

Your subconscious identity determines what feels possible. It drives your decisions before you ever “choose.” And it quietly controls the results you allow yourself to have.

Success collapses without a healthy self concept.

You can hit a goal through discipline, but you can’t sustain it. A shaky identity makes achievement feel fragile. A solid one makes your future feel inevitable.

Imposter syndrome is identity lag, not insecurity.

You aren’t doubting yourself, your subconscious is just behind. When identity catches up, the doubt disappears. You rise into the woman you already are.

Low self-concept is learned, not permanent.

It comes from old proof, old roles, and old emotional patterns. It shows up as hesitation, overthinking, or feeling “not ready.” And it can be rebuilt faster than you think.

Big futures require big identities.

Your vision isn’t the problem, your identity capacity is. When your subconscious believes you are “the woman who does that,” your actions, confidence, and results align effortlessly.

Identity engineering creates permanent change.

Not mindset shifts. Not hype. Not temporary motivation. This is foundational restructuring of who you believe you are. And once that changes, your entire life elevates with it.

I've worked with a lot of coaches.

ANABELL is in a class all her own

The precision, the personalization and the speed at which this work transformed me was mind blowing. 

— ILDIKO, RESEARCH SCIENTIST

FREQUENTLY ASKED QUESTIONS

My specialty when it comes to identity is as follows, and you can expect a standard of excellence, communication, and cooperation.

Q. What exactly is Identity Engineering?

Identity Engineering is a private, premium process that reorganizes your subconscious identity so your self-concept matches the life you are building. It is not therapy, mindset coaching, or emotional healing. It is identity-level transformation that creates permanent internal alignment and big external results.

Q. How is this different from mindset or self-help programs?

Mindset teaches you how to think differently. Identity Engineering changes who you are at the subconscious level. Your thoughts, emotions, and behaviors naturally and automatically shift because your identity shifts. Effortlessly. This is why results are faster, deeper, and more stable.

Q. Who is this work best suited for?

Identity Engineering is for high-functioning, ambitious women who already have momentum, goals, and capability, but feel an internal disconnect between who they are now and who their next level requires them to be.
It is not for beginners, crisis, or people seeking emotional rescue.
It is for women who want calibration, not coping.

Q. What problems does Identity Engineering solve?

It resolves identity lag, imposter syndrome, low self-concept, internal hesitation, emotional wobble, capacity collapse, sabotage before success, and the rubber-band effect of rising then slipping backwards. It helps you feel like the woman your goals require, so your growth becomes effortless.

Q. What results can I expect?

You will feel internal certainty, emotional stability, high self esteem, and clear identity alignment. Confidence becomes natural instead of performed. Your actions become decisive instead of hesitant. Your success becomes sustainable instead of fragile. You rise without internal resistance.

Q. Do we work on past experiences or trauma?

We work on the subconscious identity structures that formed around past experiences, not the experiences themselves. This is not trauma recovery work. It is identity reorganization, which makes your nervous system feel safer, clearer, and more grounded without needing to revisit pain.

Q. What problems does Identity Engineering solve?

It resolves identity lag, imposter syndrome, low self-concept, internal hesitation, emotional wobble, capacity collapse, sabotage before success, and the rubber-band effect of rising then slipping backwards. It helps you feel like the woman your goals require, so your growth becomes effortless.

Q. What results can I expect?

You will feel internal certainty, emotional stability, high self esteem, and clear identity alignment. Confidence becomes natural instead of performed. Your actions become decisive instead of hesitant. Your success becomes sustainable instead of fragile. You rise without internal resistance.

Q. Do we work on past experiences or trauma?

We work on the subconscious identity structures that formed around past experiences, not the experiences themselves. This is not trauma recovery work. It is identity reorganization, which makes your nervous system feel safer, clearer, and more grounded without needing to revisit pain.