Since becoming the owner of The NOW Agency real estate boutique in Fontana, I’ve met with a lot of agents and I’ve spoken to many others interested in a new career in real estate. It’s exciting to help established Realtors boost their businesses and even more fulfilling to share in the experience of helping young men and women create their dream job as an entrepreneur.
I’ve been getting a lot of the same questions so I thought it would be fun to answer them here in a little FAQ post. I hope I answer all of your inquiries. If you still have something you’d like me to cover, feel free to email me directly at firstname.lastname@example.org.
WHAT TRAINING DO I NEED?
After you’ve completed your 3 real estate classes and passed your state exam, you will want to join a brokerage that offers you basic real estate training as well as more advanced training.
There are several types of trainings you will want to consider obtaining from your brokerage. Below is a list of trainings we offer at The NOW Agency and ones I would suggest you take.
- Lead Generation
- Business Development
- Inbound Marketing
- Lead Conversion
- Following Up
- Administration of Files
- Previewing Property
- The Perfect Workday
Our brokerage is also preparing to hold really special lifestyle training/classes for our agents because we believe that improving your personal growth can impact your real estate business significantly! Below are the types of coaches we are looking into:
- Sleep Expert
- Health & Wellness Coach
- Fashion Stylist
- Speech Coach
HOW DO I GET CLIENTS?
The short answer is to build a database and use a contact management tool to maintain the relationship with people you know and meet. Frequent contact lets them know you take your business seriously and you want them as your clients.
But the long answer is much more complex. First, you want to consider how you want to work, who your best prospects are, what is an appropriate method to contact these people and what you can do to show prospects that you can offer them value.
Then you must refine your business strategy and focus on acquiring clients – which, in turn will lead to listings.
Remember, everyone you meet is a prospect.
Have an open mind as to where you can develop these potential clients. Appropriate contacts are people you want to do business with. Many new agents start with family and friends. But don’t stop there! Remember that people like your manicurist, dry cleaner, barber and fitness trainer and others you see often have already met you. It’s a lot easier to do business with people who know and like you. Also, remember…everyone you meet is a prospect!
ARE PEOPLE GOING TO THINGK I’M DOING THIS ONLY FOR THE MONEY?
I truly believe that when you do things out of service to others and provide them value, you then become valuable and are compensated in return. If you are seriously considering a career in real estate, I would like to offer that you plan to do it for the long term. Don’t just “try it out” to see what happens. Someone seeking a short term financial gain is more compelled to do cheap and dirty deals because they know they will be out of the industry soon.
If you know you are in it for the long haul (like my husband and I are) you have patience and will handle yourself and your clients well right from the start. Your motivation comes from respecting your clients and offering them the best service because you know you want your reputation to speak for itself.
In contrast, an agent that wants to make a fast buck and only doing this for the money will have very different intentions. His or her actions will more than likely come off as impatient or pushy. I believe this type of personality is palpable to clients.
In closing, the way you act and how you treat others can give off a certain vibe. if you’re genuine with your intentions and seek to serve others, I believe there is no reason why others would think you’re a money hungry sleeze bucket.
In Part 2 of the FAQ’s coming next week, I’ll answer questions such as:
Who determines how much I get paid?
How often do I get paid?
What if I don’t understand the contract?
What office/brokerage should I join?
In the meantime, my husband Claudio and I will being to host live classes next month called Real Estate Entrepreneur 101. They will be hosted at our office, The NOW Agency in Fontana, California as well as online. Many people have inquired about these classes and we would love to see you there!
If you would like to receive an exclusive VIP invitation when the date is chosen, please fill out the contact form below and we will email you with all the details! Look forward to hearing from you!